Realtor Population

The recent N.A.R-commissioned DangerReport surveyed thousands throughout the industry, and found that the #1 threat to agents was…….fellow agents.

In particular, the inexperienced and incompetent agents that threaten the credibility of others, and the industry as a whole.  Several other obvious threats were mentioned, but none polled higher. A recent Inman survey found the same result too.

Yet, the agent population in California has been rising.

agent growth

http://journal.firsttuesday.us/the-rises-and-declines-of-real-estate-licensees/2983/

What can be done?

The big brokerages feast off the new and inexperienced by giving them the worst commission splits.  It’s a fine line about training up the agents too, because once they get their chops up, they are prone to leave.

An answer?

Have realtor.com include the sales counts of each agent on their website.

They are the portal that has direct access to all the MLS systems, and are looking for an edge to exploit in their race with the Zillow Group.

The agent sales on Zillow are manually inputted by each agent, who also has to promise that they are truthful.  If Realtor.com culled the sales themselves, they could tout that they were untouched by agents’ hands.

There would be the same complaints as last time, but if Realtor.com held their ground knowing that the stats were accurate, the rest of the industry would have no other choice but to embrace the results.

It would help to expedite the evolution of realtors, which we can see below isn’t happening too fast on its own:

agents dropping out

Realtor.com is Gaining Viewers

In San Diego, Realtor.com gets our listings automatically uploaded directly from the MLS, where Zillow and Trulia do not.  If you don’t see listings there, it’s because agents don’t know they have to upload manually, or prefer not to use Zillow/Trulia.  Realtor.com is counting on the synergy between the NewsCorp assets to help propel more growth – a discussion:

Mission Bay Ukes

Officially this is Vacation Isle Park, overlooking the South Cove and Mission Bay Channel.  My Uncle Bob has lived in San Diego longer than me, and neither one of us knew this amphitheater existed!  He’s in the green shirt:

Love Letter Deluxe

An excerpt from Quartz:

http://qz.com/486677/buying-a-home-in-san-francisco-love-letter-now-required/

Balog has seen what she calls “love letters” written from buyers to sellers since she started in the business 15 years ago. But in the tech savvy environment, letters might not be enough anymore. In fact, her clients John and Kate Fenwick who work for Google and Liftopia, decided to set themselves apart by making a video. Well, they made the video, but their dog Cooper does the talking.

Nordstrom Project Approved

caruso

From the UT:

http://www.sandiegouniontribune.com/news/2015/aug/25/plan-for-carlsbad-strawberry-fields-plan-draws/

A costly, well-organized campaign to build a Nordstrom-anchored shopping, entertainment and open-space destination on the shore of a Carlsbad lagoon ended with the City Council’s unanimous approval late Tuesday night.

“This project is compatible with my vision and my values,” said Councilwoman Lorraine Wood before the vote. “A true leader makes a decision based on what they feel is right.”

Several hundred people attended the Carlsbad City Council meeting, where more than 130 residents spoke before the council voted to approve the Caruso Affiliated-backed citizen initiative without changes. The only other choices for the council were to call a special election or take 30 days more to study the plan.

“You have my word that we will surpass your wildest expectations,” Rick Caruso, founder and CEO of the company, told the council as he explained his Agua Hedionda South Shore Specific Plan, also called the 85/15 plan, and presented a short video.

Carlsbad is the third Southern California city this year to see a citizen-led initiative backed by private financing power its way around the municipal development review process. The Carson City Council unanimously approved an initiative in April to allow construction of a stadium to be shared by the San Diego Chargers and Oakland Raiders, and Inglewood approved a similar one in hopes of getting the St. Louis Rams.

Caruso’s initiative has been a polarizing issue for many in Carlsbad. Some speakers Tuesday said it would be wonderful, “a crown jewel for the community” and “an incredible gift,” while others said it would bring much more traffic and pollution, that the publicity campaign was deceptive because it emphasized open space and not the shopping center, and that many people were misled to sign the petition in support of the initiative.

The Los Angeles-based developer and his staff have spent more than three years in Carlsbad, meeting with residents and business owners and hosting bus trips to his shopping center The Grove in Los Angeles. Caruso built a strong following for the project, and many of those residents came out in support of it Tuesday night.

Read full article here:

http://www.sandiegouniontribune.com/news/2015/aug/25/plan-for-carlsbad-strawberry-fields-plan-draws/

SD Case-Shiller Index – June 2015

chart (3)

Price-wise, the selling season cooled off quickly this year, with our San Diego Case-Shiller Index staying about the same in June.

Here are the San Diego NSA changes for 2015:

Month
CSI-SD
M-o-M chg
Y-o-Y chg
January
204.69
+0.6%
+5.0%
February
205.97
+0.6%
+4.6%
March
208.53
+1.2%
+4.6%
April
209.82
+0.6%
+4.5%
May
211.71
+0.9%
+4.8%
June
212.40
+0.3%
+4.6%

From the S&P press release, by David Blitzer:

A quarter-point increase in the Fed funds rate won’t derail housing. However, if the Fed were to quickly follow that initial move  with one or two more rate increases, housing and home prices might suffer.  A stock market correction is unlikely to do much damage to the housing market; a full blown bear market dropping more than 20 percent would present some difficulties for housing and for other economic sectors.”

Wondering what CSI-SD will look like for the remainder of 2015? Here are the non-seasonally-adjusted numbers from last year – let’s call it flat:

Month
CSI-SD
July 2014
203.64
August 2014
203.31
September 2014
203.16
October 2014
203.07
November 2014
203.99
December 2014
203.46

For those interested in the seasonally-adjusted numbers, the San Diego index in June declined by -0.23% month-over-month, and was +4.59% year-over-year. 

Here is the SA graph – click to enlarge:

SD Case Shiller June 2015

Inventory Watch

Now that the pricing increases have moderated, a slow/stagnant market is likely to prevail.  Sellers typically hire the agent who promises the highest price, and are happy to sit and wait for the lucky sale.

What does it look and feel like?

Check the high-end markets, where stagnation is standard.  You see many of the same houses listed on and off for years, and plenty of inventory.

Today, there are 412 houses for sale over $2,400,000, which is 40% of the overall inventory.  Their number has grown from 309 in early March, and approaching the highs of last September again.

But only 25 have sold in the last 30 days.

Click on the link below for the complete NSDCC active-inventory data:

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