Chances of Selling

I have two RSF listings that are outside the Covenant.

One seller asked me what the chances are of selling.

I said 20%, to which he said, ‘Yikes’.

But any RSF listing only has a 30% or 40% chance of selling. There were 436 listings, and 127 sales (29%) last year in the 92067.

Here are the detached-home total listings and sold listings from 2014:

Area or City	Zip Code	2014 Listings	2014 Solds	Percentage
Cardiff	92007	130	80	62%
Carlsbad NW	92008	302	214	71%
Carlsbad SE	92009	789	525	67%
Carlsbad NE	92010	201	132	66%
Carlsbad SW	92011	336	209	62%
Del Mar	92014	306	193	63%
Encinitas	92024	646	405	63%
La Jolla	92037	637	321	50%
RSF	92067	436	127	29%
Solana Bch	92075	152	82	54%
Carmel Vly	92130	673	470	70%
All Above	Total	4,608	2,758	60%

Listings in the Ranch are the least likely to sell – by far.

What can a listing agent do to help the cause? State your case on value.

It’s always tough to estimate the value of unique or custom homes – but those in the Ranch have so many variables it will make your head spin because every property is so different.

As listing agent, it’s my job to justify the value.

If the purchase is financed, then an appraisal needs to be completed. Even though the sales price will have been given to the appraiser in advance, it’s still the listing agent’s job to make sure they hit the number.

As long as we gathered comps in the beginning to justify our recommended list price, and we have the need to deliver same to appraiser, we might as well include them in the listing to help buyer agents come to the right conclusion.

My case to support the $2,795,000 list price of 7060 Via Del Charro:

7060 Via Del Charro comparable sales