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I have two RSF listings that are outside the Covenant.

One seller asked me what the chances are of selling.

I said 20%, to which he said, ‘Yikes’.

But any RSF listing only has a 30% or 40% chance of selling.  There were 436 listings, and 127 sales (29%) last year in the 92067.

Here are the detached-home total listings and sold listings from 2014:

Area or City
Zip Code
2014 Listings
2014 Solds
Percentage
Cardiff
92007
130
80
62%
Carlsbad NW
92008
302
214
71%
Carlsbad SE
92009
789
525
67%
Carlsbad NE
92010
201
132
66%
Carlsbad SW
92011
336
209
62%
Del Mar
92014
306
193
63%
Encinitas
92024
646
405
63%
La Jolla
92037
637
321
50%
RSF
92067
436
127
29%
Solana Bch
92075
152
82
54%
Carmel Vly
92130
673
470
70%
All Above
Total
4,608
2,758
60%

Listings in the Ranch are the least likely to sell – by far.

What can a listing agent do to help the cause?  State your case on value.

It’s always tough to estimate the value of unique or custom homes – but those in the Ranch have so many variables it will make your head spin because every property is so different.

As listing agent, it’s my job to justify the value.

If the purchase is financed, then an appraisal needs to be completed.  Even though the sales price will have been given to the appraiser in advance, it’s still the listing agent’s job to make sure they hit the number.

As long as we gathered comps in the beginning to justify our recommended list price, and we have the need to deliver same to appraiser, we might as well include them in the listing to help buyer agents come to the right conclusion.

My case to support the $2,795,000 list price of 7060 Via Del Charro:

7060 Via Del Charro comparable sales

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