Now that Zillow and Trulia have merged and watch realtor.com fade away in the rear-view mirror, how does Move, Inc. and News Corp feel about it? They appear to be hanging their hat on accuracy, and after five months haven’t done anything better than the competition.
When you go to realtor.com’s link to ‘find a realtor’, they give you the list of agents in alphabetical order with no other qualifiers. If that’s all you got, you might as well pack it up.
With the close of the multi-billion dollar merger deal between Zillow and Trulia now complete, the landscape of online real estate is about to change dramatically again. But the companies’ largest competitor says it’s not really worried about what Zillow-Trulia does going forward and expects the companies to struggle through the integration process.
In fact, Move Inc., which is owned by News Corp and operates Realtor.com for the National Association of Realtors, said that it’s already seeing record traffic on Realtor.com and expects those figures to only grow.
“Zillow’s year of the merge will be Realtor.com’s year of the surge,” Move said. “As our competitor grapples with the challenges of integrating two very similar businesses, Realtor.com will continue to provide the most accurate and up-to-date property listings in America, as well as the most valuable professional tools for brokers and agents.”
The battle between the online real estate giants has only escalated in the last few months.
Soon after Zillow and Trulia announced their merger, News Corp announced in September that it intended to buy Move and bring Realtor.com into the News Corp family of media properties.
When News Corp made the acquisition of Move official, News Corp CEO Robert Thomson said he wanted to “turbo-charge” Realtor.com.
“In partnership with the National Association of Realtors and its 1 million members, we look forward to turbo-charging realtor.com and making it the most popular and profitable property site in America,” Thomson said in November.
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