This is probably the future of real estate videos – short movie-quality films that include small details of the home as well as neighborhood footage too. But it hasn’t been enough to sell this house, now down to $23,950,000 and under the zestimate!
I think touring a house with a camera while it’s being described by the agent is sufficient for most homes, yet you rarely see them and never hear anyone talking about them.
Yep I could live there, Just need those power ball numbers to come through this time LOL.
Hmm, very nice house! Although, the video didn’t mention a price.
I guess if you have to ask, you can’t afford it! LOL!
This may be the future of RE video marketing, but clearly the JtR video method is by far the best return for your marketing dollars.
Serious buyers aren’t interested in fluffy videos and fancy descriptive words. To me, it seems these videos do more to stroke the egos of the sellers.
@Just some guy
Agree.
High production values are great and wholesome. But a house is a house is a house, no matter how many superlatives you throw at it. So #1 goal of a video must be and remains to give a good 0-BS rendition of the house to prospective buyers, not to make the vendor feel good about themselves.
Tell it like it is, kudos, warts and all … and price the property well.
Actually, looking at an earlier case of a very polished video:
https://www.bubbleinfo.com/2013/11/08/9995000/
Great video, very smooth, plenty of superlatives, check all the tick marks …
So? Let’s look at the history:
07/12/04 Sold ……………. $2,900,000
02/01/13 Listed for sale ….. $9,995,000 +245%
01/03/14 Listing removed ….. $9,995,000
02/05/14 Listed for sale ….. $9,995,000
06/28/14 Price change …….. $8,995,000 -10%
01/06/15 Price change …….. $7,995,000 -11%
Two years on the market and still not sold, despite playing the usual re-listing trick then two price cuts.
The video was great and smooth but it didn’t do any magic. The property is still overpriced and still hasn’t sold.
Actually, you can even wonder if this kind of very flattering videos is not outright dangerous for sellers, by giving them an overinflated sense of their property’s worth, which can easily translate into too high an initial price and strong resistance to the much-needed aggressive repricing required to recover for that mistake and make a stale listing exciting again.
I don’t know the buyers for a property in that price range, but from what I do think I understand about sales, I’d say they should shelve the video. It makes them look bad.
To the realtor… for the commission you’re supposed to get on $23 mill, wear a tailored suit, jungle boy! And that suit better not cost less than $2,500. I also don’t give a rat about Feng Shui, and don’t go on about it as if I do, it’s obnoxious. The narrations sounded like they were written by a 9th grader who’s trying too hard. It doesn’t fly for $23 mill.
I bet the Maui home is sold in the next year.
I have been to that area and it is one of the most beautiful locals in the world.
I wish I could have got the financing to by the Riz when it when on sale for 100 Mil a few years ago (it was a screaming buy IMO)
I wish I could have got the financing to buy the Riz when it went on sale for 100 Mil a few years ago (it was a screaming buy IMO)
A realtor can outfit his iPhone with a Smoothee (130-dollar steadicam arm), a Gorilla Pod for fixed shots, and an upgraded mic.
A little attention to lighting, and you have a very slick capture.
These items total under 300 bucks.
The Jim’s of the realty world will be hip to this DIY media production, realizing that it represents max impact for relative peanuts.
The dinosaurs will continue to advertise with throw-away day planners from the Promo Hut.
Jim,
Regular people talk about them.
Other realtors don’t do the videos because they ARE NOT JTRealtor.
I’ve said it before, most realtors just don’t have the skills you have.