There’s a rumor about Zillow and Trulia merging:
Hat tip to Joe who sent in this take on it too:
Realtors aren’t going to like it, but there is nothing anyone can do to stop it. That it is even possible that an outside entity will be attracting 90% of the eyeballs looking for real estate listings is embarrassing enough.
The next step has to be for the merged company to generate an agent-rating feature, and then partner with the elite realtors to take over the industry.
The realtors left on the outside who think they can keep farming their past clients for a couple of sales per year will find that once their sales history is exposed publicly, their phone will stop ringing.