Now that the barn door has been left open for several years, our local MLS provider, Sandicor, has finally developed a website that will allow the consumer to access the MLS directly:


They don’t ask us for ideas about what it wanted and needed, they just roll this out and hope it works.  They say they’d like feedback, but they probably think that people will be gushing with praise.  

Here is their introductory pitch below:


San Diego’s four Association of REALTORS® and Sandicor are excited to announce the release of a new consumer website! This website is designed to turn the consumer’s focus back to Brokers and Agents and away from third party sites such as Zillow and Trulia that rank among the top 20 websites in the category of San Diego real estate.  In addition to the Sandicor MLS site, there will be four additional websites branded to each of the four Shareholder REALTOR® Associations that own Sandicor.  The goal is simply to reverse the trend of consumers going out to and staying on third party sites and to drive consumer traffic back to our member’s websites.

Developed around a powerful and flexible search engine, the websites provide the following benefits for brokers and agents:
–Deliver leads to brokers and agents
–Drive traffic back to brokers and agents and away from third party sites like Trulia and Zillow
–Facilitate a consumer’s search for San Diego County real estate information and properties.
–Provide consumers with unbiased, timely (updated every 10 minutes) and comprehensive data – all of which are valued and preferred by the consumer
–Allow the consumer to find an agent using a name, affiliated office or location
–Permit county-wide Open House searches
–Provide valuable Community Data
–Provide links to helpful information such as Population Statistics, School Systems, and Government Resources
–Offers a variety of reports for both Brokers and Agents on their listings such as the number of views of their listings in a search, the number of times the listing was displayed and emailed and more.
–Lead to a reduction in the fees paid by Brokers for participation in national third party sites.
There is no additional fee to provide this tremendous benefit.  Sandicor can leverage the consumer view that the MLS is the trusted source for real estate information provided by and for the real estate professionals in San Diego County. The consumer knows MLS data is unbiased, timely and comprehensive.
Please watch for future emails informing you of what reports will be available to you and how to update your contact information.  We look forward to making the sites a success and to help bring the business back to you! Go ahead, click on the link and take a test drive now!

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