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Author Archive

Lockbox Security

With the big cyber-attack today, let’s touch on a local security issue that is hard to believe.  It didn’t happen to me, but to a listing agent I know.

It involves the new mobile app for our MLS, which is touted as a more convenient way for agents to access the lockbox when showing the home at their scheduled time.

The mobile app allows a realtor to obtain an entry-code for any lockbox on the system – whether the agent owns the lockbox or not, which is a big change.

The breach of security happened when a buyer’s-agent obtained an entry-code to a lockbox on an active listing – but she wasn’t at the house, and didn’t have an appointment.

She gave the code to her buyers, who let themselves in when the sellers weren’t home – and the house was owner-occupied!

Then she did the same thing a second time, giving the potential buyers the code to enter the home on their own – when she is not physically on site and has not made an appointment.

The sellers came home while the buyers were in the house – it wasn’t pretty!

Posted by on Jun 27, 2017 in Jim's Take on the Market, Listing Agent Practices, Realtor, Realtor Training, Realtors Talking Shop | 6 comments

Trendy Tuesday

The most effective home improvement ever invented was new paint.

The right color can sell the house – choose your paint color with care!

To help search for the right colors for you, use the Visualizer here:

https://www.sherwin-williams.com/visualizer#/active

This video has good tips in less than 4 minutes:

Here are dozens of short videos on color:

https://www.sherwin-williams.com/homeowners/inspiration/inspiration-videos

Posted by on Jun 27, 2017 in Jim's Take on the Market, Trendy Tuesday | 0 comments

San Diego Case-Shiller Index, April

Four strong months in a row – at this pace, our local Case-Shiller Index will rise about 10%-12% this year!  This is the non-seasonally-adjusted index below. The seasonally-adjusted was slightly higher at 237.79.

David M. Blitzer, managing director and chairman of the index committee at S&P Dow Jones Indices, said the April increase in prices shows demand for homes is rising but the supply of homes has hardly kept up.

“The question is not if home prices can climb without any limit; they can’t,” Blitzer said in a statement. “Rather, will home price gains gently slow or will they crash and take the economy down with them? For the moment, conditions appear favorable for avoiding a crash.”

San Diego Non-Seasonally-Adjusted CSI changes:

Month
CSI-SD
M-o-M chg
Y-o-Y chg
December
203.45
-0.3%
+5.0%
January ’15
204.67
+0.6%
+5.0%
February
205.94
+0.6%
+4.6%
March
208.52
+1.2%
+4.6%
April
209.78
+0.6%
+4.5%
May
211.57
+0.9%
+4.8%
June
212.09
+0.3%
+4.6%
July
214.58
+1.1%
+5.4%
August
215.34
+0.3%
+5.9%
September
216.48
+0.6%
+6.6%
October
215.62
-0.3%
+6.2%
November
216.35
+0.3%
+6.0%
December
217.67
+0.7%
+7.2%
January ’16
218.79
+0.4%
+6.9%
February
219.00
+0.1%
+6.4%
March
221.34
+1.0%
+6.2%
April
222.99
+0.8%
+6.3%
May
225.10
+0.9%
+6.4%
June
226.10
+0.3%
+6.4%
July
227.53
+0.6%
+6.0%
August
227.86
+0.1%
+5.8%
September
227.98
+0.1%
+5.3%
October
228.34
+0.2%
+5.9%
November
228.89
+0.2%
+5.8%
December
229.41
+0.2%
+5.4%
January ’17
231.21
+0.8%
+5.7%
February
233.31
+0.9%
+6.5%
March
235.61
+1.0%
+6.4%
April
237.59
+0.9%
+6.6%

The highest reading of the San Diego NSA CSI was 250.34 in November, 2005.

The most-recent low point was 144.43 in April, 2009.

Posted by on Jun 27, 2017 in Jim's Take on the Market, Same-House Sales | 0 comments

Zillow Threatens McMansion Hell

I think Rob Dawg might have started this one – his blog is where I heard of the McMansion Hell on Friday, and now Zillow is chasing her around like a felon:

https://www.theverge.com/2017/6/26/15876602/zillow-threatens-sue-mcmansion-hell-tumblr-blog

McMansion Hell is a Tumblr blog that highlights the absurdity of giant real estate properties and the ridiculous staging and photography that are omnipresent in their sales listings. The blog, started by 23-year-old Johns Hopkins graduate student Kate Wagner, began in July 2016 as a way to poke fun at pretentious architecture. It has since gone viral, but now she’s facing potential legal charges by real estate site Zillow for allegedly violating the site’s terms of service by reproducing the images on her blog.

A typical McMansion Hell blog post will have a professional photo of a home and/or its interior, along with captions scattered throughout by Wagner. She also adds information about the history and characteristics of various architecture styles, and uses photos from the likes of Zillow and Redfin to illustrate how so many real estate listings inaccurately use the terms.

Under each post, Wagner adds a disclaimer that credits the original source of the images and cites Fair Use for the parody, which allows for use of copyrighted material for “criticism, comment, news reporting, teaching, scholarship, and research.” In a cease and desist letter to Wagner, Zillow claims Wagner’s reproduction of these images do not apply under the Copyright Act. Additionally, the company claims McMansion Hell may “[interfere] with Zillow’s business expectations and interests.”

Zillow got sued for using photos without authorization, so now they are going after the little people with a vengeance?  Where will they stop?

Save

Posted by on Jun 26, 2017 in Jim's Take on the Market, Market Conditions, Zillow | 3 comments

Spring Selling Season is Done

Typically, sales begin to taper off in July and decline for the rest of the year.

This year should be no different…..and the drop might have already begun:

NSDCC Monthly Sales, 2017

May: 343

June: 225 (as of this morning)

The last week of the month always has a flurry of closings, and we should get close to 300 by the time the last June count is done.

But the rest of the year should be a bit slushy.

Posted by on Jun 26, 2017 in Jim's Take on the Market, North County Coastal, Spring Kick | 1 comment

Inventory Watch

No surge over the past week, and with the Fourth of July on a Tuesday, we might have light activity this week too.  Hoping for a big July!

Week
New Listings
New Pendings
Feb 6
101
55
Feb 13
89
55
Feb 20
92
57
Feb 27
66
73
Mar 6
102
66
Mar 13
99
59
Mar 20
93
82
Mar 27
82
60
Apr 3
104
70
Apr 10
96
83
Apr 17
99
69
Apr 24
106
68
May 1
111
88
May 8
96
94
May 15
93
80
May 22
104
60
May 29
112
93
Jun 5
100
71
Jun 12
98
71
Jun 19
81
60
Jun 26
86
48

There are 90 houses for sale priced under $1,000,000 between Carlsbad and La Jolla, and 855 listed above $1,000,000!  Today’s median list price is $2,295,000!

Read More

Posted by on Jun 26, 2017 in Inventory, Jim's Take on the Market | 0 comments

Hire Jim to Sell Your House!

When a buyer’s agent calls the listing office to inquire about making an offer, the usual response is, “Send it in, and we’ll get back to you.” More questions don’t reveal much else, and the buyer’s agent is left wondering if there is any hope of selling a house.

There is big money being thrown around these days, and how your listing agent operates determines your fate.  Sellers should hire a agent who demonstrates what they do to sell your house for top dollar, not just process your paperwork.

Here’s an example of how I work:

Posted by on Jun 24, 2017 in About the author, Jim's Take on the Market, Listing Agent Practices, Realtor, Thinking of Selling?, Why You Should List With Jim | 6 comments

Real Estate Marketing Movies

With so much focus on HGTV real estate shows, it’s inevitable that our marketing will go Hollywood too:

A woman in a red dress twirls with a dark and mysterious man through light-filled hallways. Music flutters and surges in a romantically lit courtyard overlooking the twinkling city. A mischievous coda plays, and then the credits roll.

It’s a classic scene plucked straight from Hollywood. But this eight-minute mini-movie is far from a silver-screen blockbuster.  It’s a real estate advertisement for an $8.5-million, 1.5-acre compound in Encino:

Successfully marketing a mansion now requires much more than panning shots from an iPhone or even expensive videos shot by drone. Real estate agents with luxury listings are now experimenting with full-on property movies — films featuring actors, story arcs, scores and Tinseltown-caliber cinematography.

“The classic old-school walking tour of the house is becoming more and more obsolete — with all the content that’s thrown at us these days, it’s hard to hold someone’s attention with that,” said Kristine May, who directed the Encino shoot and owns If I May Films in Woodland Hills. “People get attached to a story, and they want to stick around and see what’s happening.”

So what if the narrative and performances are sometimes more Razzie than Oscar? Real estate agents contend that movies showcase their properties in a way that helps buyers envision themselves there.

Real estate agent Ben Bacal, an early innovator of high-gloss property films, worked with married clients Ori and Nafisa Ayonmike to craft a $20,000 film to market their home in Hollywood.

The Ayonmikes star in a fictional narrative that begins with Ori skulking through the sleek, contemporary rooms of his 5,500-square-foot, five-bedroom estate. In the next 11 minutes, Ori tells Nafisa he wants a divorce, a passionate fight ensues, Ori gets kicked out and Nafisa chucks her massive diamond ring into the pool.

Amid all the high drama, production company Rafiki captures the home’s 20-foot ceilings, high-tech security system, marble fireplaces and tony Hollywood Hills neighborhood. The video of the property listed at $3.65 million has generated nearly 61,000 views since being posted on YouTube last year.

Online video platforms have become a key component in property sales. Some 36% of home buyers used YouTube, Vimeo or another video hosting website in their search last year, despite only 8% of real estate agents using film in their marketing strategies, according to the National Assn. of Realtors.

Bacal posted another movie trailer-esque listing video last year for a Bel-Air property, in which two children develop Ferris Bueller fevers and spend the day playing hooky. The pair splash in their infinity pool, shoot golf balls over the Los Angeles skyline from their lawn, try on outfits in their generous closets and have a puppy delivered by drone.

The 14,230-square-foot spread sold in December for $39 million.

Typically, the filmmaking cost is covered by either listing agents, sellers or both. Movie-style real estate videos can cost anywhere from $5,000 to upward of $30,000 to make, directors estimated.

Read full article here:

http://www.latimes.com/business/realestate/hot-property/la-fi-hp-movie-trailer-homes-20170624-story.html

Posted by on Jun 23, 2017 in Jim's Take on the Market, Listing Agent Practices, Realtor, Realtor Training, The Future | 2 comments