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An Insider's Guide to North San Diego County's Coastal Real Estate
Jim Klinge, broker-associate
858-997-3801
klingerealty@gmail.com
Compass
617 Saxony Place, Suite 101
Encinitas, CA 92024
Klinge Realty
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Are you looking for an experienced agent to help you buy or sell a home? Contact Jim the Realtor!

Jim Klinge
Cell/Text: (858) 997-3801
klingerealty@gmail.com
701 Palomar Airport Road, Suite 300
Carlsbad, CA 92011


Posted by on Apr 26, 2018 in Jim's Take on the Market, Staging, Tips, Advice & Links, Why You Should List With Jim | 1 comment | Print Print

More on Home Staging

From Realtor Magazine:

Real estate shopping requires a buyer’s imagination. As a real estate professional, you want open-house guests to be able to picture the household as if they’ve already moved into the property. That’s why staging can make all the difference in the world, especially for an empty house, says Desare Kohn-Laski, broker-owner of Skye Louis Realty in Coconut Creek, Fla.

If you’re having a tough time convincing sellers that staging a vacant home is worth it, here are four compelling reasons that Kohn-Laski shares with her clients.

  1. Staging plants the idea that a home could be theirs. Buyers will make a good offer at first sight if the mood of a property says, “This could be your next home.” Whether it’s a townhome, condo, or single-family property, Kohn-Laski says it’s worth it to present a home in the best, most inviting light possible.
  2. Staging puts room dimensions into perspective. This point is important for both listing photos and for showings. “Without anything in it, a buyer will be clueless in differentiating the size of a room even if you give its area measurement,” Kohn-Laski says. “But with some furnishings in it, there will be reference points to at least give them an estimate that this room is actually larger than the other one.”
  3. Staging emphasizes the positive aspects of a home. Imperfections in walls, floor bumps, missing details in built-in cabinets, and small closets tend to get more attention when there’s nothing else to look at in a vacant home. It’s tougher for buyers to imagine the view from the couch, the dinners at the dining room table, or the cookouts on the back deck.
  4. Staging curbs negative presumptions. According to seller’s agents, Kohn-Laski says, an empty house typically gives an idea of financial crisis, divorce, and personal problems. Staging dissuades negative assumptions about the sellers, she adds.
Link to Article Bob Vila 10 Staging Tips

My thoughts:

Staging a home with attractive furniture and artwork helps buyers envision the possibilities, and give a boost to the online photos, which stimulates more interest.  It’s one of the best things to ever happen to home sales:

  1. Staging enables resale homes to imitate the model-home look.
  2. For buyers who wanted new, a staged resale home might be close enough.
  3. A staged home compares more favorably to a non-staged home, and can compete with new homes.
  4. HGTV shows have trained buyers to expect staging.

For those who want to ensure a good first impression, staging is an ideal option.

1 Comment

  1. Staging has become a vital part of selling, said Francis Mangubat, a real estate agent with Advance Philly of Keller Williams in Center City Philadelphia, who handles condos and houses in the city’s gentrifying areas. Most of his clients are 25 to 40 years old.

    “Recently, I took clients into an unstaged house in Brewerytown. They weren’t interested. Later, we went back when it was staged, and they made an offer,” Mangubat said.

    The National Association of Realtors reported last year that 62 percent of 1,894 sellers’ agents who participated in a survey said they believe that staging a home decreases the amount of time it is on the market.




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