I cringed at his thought of pricing your home 10% to 15% above comps, but with the hysteria over real-estate-entertainment TV, people will believe it just because it came from Josh. His other tips are HERE in the full article.
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Seriously an advertising budget LOL. I think this only applies to 1.5 million and above (or maybe 2.5 million and above).
If your selling a 500K and under home the MLS should do it, unless you really want to catch a sucker and have them pay 200K over comps LOL.
If your selling a 200K Condo, I don’t think you need it on one of those glossy page dream RE mag’s LOL.
You can spend a million to reach all those global big-wigs, but if the price ain’t right, it isn’t going to sell.
Dream Home Magazine is designed to feed seller’s egos, nothing more.
All print advertising is for the agent/broker branding and name recognition and not the specific house in question, especially nowadays. Get it up on the MLS, Zillow, Trulia etc…, spiffy it up/stage as best you can, price it correctly and make it easily available to see the first 2 weeks (lockbox ‘go anytime’ combined with open both days for first 2 weekends and the mid-week brokers’ tour). That’s it. If you don’t sell in 30 days, you aren’t priced right. This isn’t rocket science.
10- 15% over comps? Now come on here. Were not in new york where wall street money is oozing all over.
If the market was just on fire you might do that. People always seem to want to overprice and then wonder why its not selling and then blame it on their realtor.
While I don’t think Josh is right for 99% of home buyers. If you specialize in selling to the super rich I do think marketing makes a difference. These are the kind of people that could buy 3-4 houses in an afternoon. Getting people like that to the buy takes a different tact.
While that may be great for the 1%, the issue is he was talking to the 99% while on TV, maybe he should have clarified himself.
Now you got the 200K-300K Condo owner thinking he has to have a ad budget LOL.