Now that they are relying on advertising income from realtors, the CEO is sucking up to agents regularly now. On his website, he titled this video presentation “Why Real Estate Agents Are Important Now and Forever“.
While his reasoning sounds accurate, it sorta feels like a sales job – but at least somebody is standing up to the microphone to defend agents. Hopefully he will lead the revolution against NAR, and tell agents to quit paying dues and spend the money with him:
“What type of agent can be successful in 2014? It’s quite different from the type of agent that was successful before the internet.”
I concur; that was a profound statement.