Friday, June 29th, 2007 at 1:46 PM
Guerilla Real Estate
Reader lgs remarked that recent listings around him have continued to come on the market at ridiculous prices, ignoring the fact that others have failed at lower pricing.
"But when I look at what sellers and agents are doing in the neighborhood, I just don’t get it. It’s not like anything has sold around here in six months that would give them some hope. So, really, what are these banks and agents thinking?"
1. Some sellers can’t lower their price, their loans are too high. Can’t blame them, but if they should consider cashing-out a 401k or some other source of funds. Let’s set this group aside.
2. Some say that the sellers are in denial, but I don’t agree. Denial would imply that the sellers made a thorough investigation to arrive at the right price, and ignored it and went higher. I don’t think sellers make a thorough investigation, either on pricing – or hiring a realtor. Sellers want to make a quick decision, because of their discomfort with the process – and they want to shoot from the hip. Banks included.
3. Some realtors don’t know what they are doing. There are agents who are using bad comps. Sorry, the comps have very little to do with today’s value. Especially in tract neighborhoods, where it is so easy to see where the prices have been – buyers go down from there, not up.
4. Sellers want to wait - WAITING IS BAD FOR SELLERS! The longer you languish on the market, the more confident the buyers get about their idea of value being right. Sellers need to get out in front, using aggressive pricing to keep the buyers interest.
Here’s why – lgs also said,
"The agent was there the other morning putting up some signs and doing something in the garage, but I didn’t even want to enter into a discussion because I figured asking if the sellers would accept a very low offer would just lead to him being insulted and I didn’t think it was worth the bother."
The buyers don’t want to bother inquiring about a sale, let alone making an offer.
What are we doing at Klinge Realty? Here are some examples:
1. My listing in Carmel Valley that has been featured here is closing today. It is a job transfer, handled by the employer’s relocation company. Lots of layers of management, but the pricing is left to the homeowners, who thought they had done a thorough job of investigating the market, and they did. But the condition of the home was fairly original, built in 2002 without much upgrading. It was shown every day, but no bites because the buyers want the upgrades included, or a lower price. We had started at $1.295 million, and waited patiently for the relo buyout price, which came in low after three appraisals. What do you do?
A normal agent would p[robably suggest lowering the price $20,000 to $40,000, but I knew we had to get out in front. I told them to lower their price $100,000, to $1.195 million. They wanted an extra $4,000 so we made it $1.199 million.
We got three offers in the following four days, two at full price.
2. A couple who I have as buyers were looking at a home that seemed too high, listed at $1.895 million, but had just sold and fallen out of escrow at $1.8 million. The homeowner had passed away, leaving a sizable estate to his sisters, and the house was paid off, so we figured the motivation was probably low – plus it had only been on the market for six weeks. My buyers thought it was worth $1.7 million to them – but do you start at $1.6 and work your way up, risking that it would be seen as too low? We made a bet that I could get them to accept an offer of $1.7 million straight away. I lost, they counter-offered over keeping the chandelier in the dining room. But would a typical agent have had the guts, and the ability, to offer $100,000 lower than the previous deal, and get it accepted?
3. John and Lynda (who work with me) are currently showing a buyer homes in the La Jolla and PB areas, and finding that they are many over-priced. They wanted my authorization as broker-of-record to make multiple lowball offers at the same time. I said absolutely – it is in our client best interest to find the motivated sellers quickly. They made offers on five properties simutaneously. Yes, the listing agents may not like it, but too bad, get your price right and we wouldn’t have to do it.
4. The house that I mentioned closed in Encinitas Ranch had a real hurdle at the finish line. The seller had agreed to allow access to the property upon funding the loan, so my buyers could get a head start on moving. (They had people moving into their house a day or two later). When we go to do the final walk-through, even though the sellers had completely vacated the property, Mr. Seller decides that he is going to renege on his promise and withhold the keys until he gets his money – which would normally be a couple of days later. I’m not going to let my clients be inconvenienced because of somebody else pulling a stunt like this. Escrow had funded the loan that afternoon, and expected to close the next morning. The next day I met my locksmith at the house and changed all the locks. The deal had closed (I think) and it was officially my clients house – what is the seller going to do, have me arrested for tresspassing?
Mrs. Seller came back that afternoon and blew a gasket when see figured out that we had locked her out, so we got the last laugh on that one.
The market is tough, whether you are buying or selling, hire aggressive, experienced agents to help you!


